Services

Growth strategy and execution for companies ready to scale. Full-funnel architecture from a fractional CMO who's built it before.

Growth Architecture & Strategy

Most companies optimize channels in isolation. I build connected systems where demand capture, activation, and retention amplify each other — so growth compounds instead of plateauing.

Full-funnel growth audit and 90-day roadmap
Demand capture and demand creation strategy
CAC payback and unit economics modeling
Channel prioritization and capital allocation
Campaign automation and performance optimization
Annual operating plan (AOP) development

Product-Led Growth Systems

PLG is a revenue system, not a signup model. I connect activation velocity, PQL scoring, and expansion modeling into a compounding growth engine.

Activation velocity mapping and optimization
Product-qualified lead (PQL) scoring models
Expansion revenue and NRR strategy
User onboarding and time-to-value compression
Behavioral segmentation and personalization
Freemium and pricing architecture

RevOps & Attribution

You can't scale what you can't measure. I build measurement systems that connect revenue back to marketing inputs without distortion, so you allocate capital with confidence.

Multi-touch attribution modeling
Cohort-level revenue analytics
Marketing and sales alignment frameworks
Revenue forecasting and pipeline modeling
Tech stack audit and optimization
Automated reporting and anomaly detection

Operational Efficiency & Automation

I build the systems that let growth teams do more with less. Workflow automation, intelligent tooling, and process redesign that compress execution timelines without adding headcount.

Workflow automation and process optimization
Intelligent tooling for content, analytics, and campaigns
Team capacity planning and resource optimization
Reporting automation and insight generation
Tool stack audit and consolidation
Custom internal tooling for growth operations

Engagement Model

A structured approach to building and scaling your growth engine.

1

Diagnose

Full audit of your growth architecture: channels, unit economics, team capacity, and competitive positioning.

2

Architect

90-day roadmap with clear priorities, owners, and success metrics. One actionable plan, not a 60-page deck.

3

Execute

Embedded with your team 2-3 days per week. Hands-on implementation, not just strategy decks.

4

Scale

Data-driven optimization. Double down on what compounds. Build systems that sustain without me.

Frequently Asked Questions

Ready to Build Your Growth Engine?

Book a 30-minute strategy call to diagnose your biggest growth bottleneck.