About Cesar
I'm Cesar Vasquez. For the past 15+ years, I've been building and scaling revenue engines across B2B SaaS, marketplace, DTC, and CPG companies, from venture-backed startups to PE-backed enterprises and billion-dollar brands. I've scaled revenue from $8M to $100M+, managed eight-figure budgets, and rebuilt growth architectures at every stage.
Now I work as a fractional CMO and growth advisor, embedded with select companies 2-3 days per week. I bring the strategic thinking of an executive with the execution speed of a hands-on operator.
What makes my approach different: I build growth systems designed to compound — not just hit a number this quarter, but create the architecture for sustained, predictable revenue growth. I move fast because I've seen these patterns across industries, and I bring modern tooling to compress timelines that used to take months into weeks.
Career
Growth at Scale
Launched my career scaling top-20 internet traffic websites, growing their marketplaces and expanding user bases into the millions. Built deep expertise in performance marketing, analytics, and platform growth at a scale most operators never touch.
SaaS Growth Leadership
Joined an early-stage SaaS startup as one of the first employees and built the growth engine from scratch. Scaled the company from $500K to $12M ARR. Led demand generation, product-led growth, and revenue operations across the full funnel.
VP/CMO at Marketplace Scale
Led marketing and growth for a marketplace platform, managing a team of 15 and a $10M annual budget. Rebuilt the revenue engine across multiple business lines, delivering 12x revenue growth and establishing repeatable systems for demand capture, retention, and expansion.
Fractional CMO & Growth Advisor
Advising companies from growth-stage startups to PE-backed enterprises and billion-dollar brands. Recent engagements include 10x pipeline growth for a behavioral health SaaS, 40% CAC reduction for a construction tech platform, 20% retention improvement for a national CPG brand, and growth restructuring for PE portfolio companies.
Growth Across Industries
Growth problems look different on the surface across SaaS, CPG, marketplace, and DTC — but the underlying systems are the same. Acquisition efficiency, activation velocity, retention mechanics, and expansion revenue all follow patterns that transfer across verticals.
That cross-industry pattern recognition is what lets me diagnose problems faster and build systems that work. A retention framework I built for a billion-dollar CPG brand informed the expansion model for a SaaS platform. A PLG onboarding system from a marketplace engagement became the template for a health tech company's activation flow.
B2B SaaS — PLG systems, demand capture, pipeline acceleration
CPG & DTC — Retention, lifecycle automation, annual operating plans
Marketplace — Supply/demand balancing, unit economics, network effects
Health Tech — Multi-product growth, enterprise activation, channel strategy
Construction Tech — Acquisition efficiency, CAC reduction, sales enablement
How I Think About Growth
Systems Over Tactics
I build growth architecture, not campaign plans. Every channel, every experiment, every hire should connect to a compounding system where each part amplifies the others.
Measurement Discipline
You can't optimize what you can't measure. I build attribution and analytics systems that map revenue back to inputs, so capital allocation decisions are made with confidence.
Execution Speed
Strategy without execution is a slide deck. I work alongside teams to implement, ship, and iterate. Modern tooling and operational discipline compress timelines so we learn faster.
Sustainable Leverage
The goal is to build systems your team can operate without me. Every engagement is designed to create lasting capability, not dependency.
Let's Work Together
Book a 30-minute strategy call to discuss your growth challenges and see if there's a fit.