Download the Growth Metrics Dashboard Template
Track the seven metrics that actually drive scaling decisions. Stop tracking 30 metrics and start tracking what matters.
What's Included
Stage-Based Metric Mapping
Map metrics to your growth stage. Early stage focuses on product market fit and activation. Growth stage focuses on CAC efficiency. Scale stage focuses on LTV to CAC multiple and expansion.
CAC Payback Calculator
Calculate fully-loaded CAC and payback period. Track by channel, by cohort, and by product. Understand your acquisition efficiency and how aggressively you can scale.
LTV Modeling Framework
Model lifetime value based on MRR, customer lifetime, expansion rate, and churn. Calculate LTV to CAC multiple and understand your growth ceiling and capital requirements.
Cohort Analysis Template
Track acquisition, revenue, and retention by customer cohort. Understand which cohorts are most valuable and how your unit economics change over time.
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Why You Need a Metric Operating System
Most growth leaders track 15 to 30 metrics and understand none of them. Tracking more metrics does not improve decisions. Tracking the right ones does.
A growth metric operating system has three layers: acquisition efficiency, revenue quality, and expansion strength. Seven metrics total. These seven metrics inform every growth decision and align your entire leadership team on what to fix next.